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Published May 18, 23
5 min read

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This guide will show you the steps to follow to become a freelance digital marketer. It’s a complete guide for beginners to freelancing or those who want to make a career switch and enter the exciting world of digital marketing. The following topics are covered: What is freelance digital marketing? What does a freelance marketing professional do? How to become a freelance digital marketer How much do digital marketing freelancers make? Where to find the best freelance digital marketing jobs? I started my freelancing career 20 years ago as an SEO professional and later as a digital marketing consultant.

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Digital marketing freelancers and help companies with various digital marketing related tasks. The demand for digital marketing jobs is on the rise and this makes freelance digital marketing a great career option. As a marketing freelancer, you can be your own boss, set your own hours and rules, and at the same time do something productive and valuable.

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How to become a digital marketing freelancer? The fastest way to learn digital marketing is to build job-ready skills using a proven step-by-step training course. The will teach you how digital marketing works and prepare you for starting a freelance career. These are the steps to follow to become a digital marketing freelancer.

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The first and most efficient way is to work as the assistant of an experienced marketer. There are many you can apply to provided that you know the basics. Spend some time going through a course and getting a certification. This will help you secure a job as a junior digital marketing professional.

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Ask questions and try to replicate the steps and practices of other professionals. Don’t forget that your goal at this step is not to make a career in a particular company but to learn as many things as possible about how digital marketing works. When you’ve had the chance to work on a number of projects and you feel confident that you can do the job on your own, you can quit and start a freelance digital marketing career.

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This is different than step two below (building your business website) to advertise your freelance services. This part is about creating websites so that you can test and experiment with the different digital marketing processes. For example, to learn how to use Google Ads to drive targeted traffic to a website, you need to have a website that sells products or services.

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This process will take time, especially if you’re a beginner to digital marketing but it’s the only way to build the necessary experience and confidence so that you can later offer this as a service to your clients. While working on building your , you should also for your freelance business.

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Your website is the focal point of your business. It’s the place to showcase your achievements, describe your services, and the medium for clients to contact you. It should be easy to use, optimized for SEO, and professional. A decision you need to make at this point is whether to make your website personal i.

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Also, in the future, you might consider making a business partnership or selling your business and this would be easier with a business-oriented website and not a personal brand. Regardless of what you will choose, one thing that you definitely need to do from day one, before even start taking clients, is blogging.

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Content is a very powerful way to ‘close’ new clients without having to ‘sell’ yourself or your services. For the last 15 years, I’ve had the opportunity to work with hundreds of clients either as a freelancer or agency, and 99% of them requested my services because of an article they read in my blog.

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I concentrated on building my website and publishing content and did not allocate the necessary time for making ‘real’ connections with other colleagues. When referring to connections, I don’t mean becoming friends on a social media network but starting a ‘real’ conversation by email or even skype. There are many reasons why you need to do this consistently.

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As you gain more experience and clients, you can expand your offerings. You’ll also learn what types of services are more profitable and easier to handle and adjust your processes accordingly. The different areas of digital marketing you can specialize in are: The way to become an expert in a digital marketing disciple is the same as before i.

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by following a course or reading reliable resources on the Internet and apply the different techniques on your own websites. While in the ‘learning phase’ try to come up with a plan and a so that when the time comes to apply the same techniques on a client website, you’ll know exactly what to do.